Conversations at the Intersection of PR, Traditional & New Media

Deleted without being read

Some of uslike to use the option in Microsoft Outlook that tells the
sender if an email was delivered and read. Great way to track when a
reporter or editor is looking at your email or in some cases, “deleted
without being read”. That is never fun. Especially when you have a
smart, localized and customized subject line and use copy right off
the top of the email that tells the reader why this is a great idea
for them to consider. What happens after you see that your email was
deleted? Do you send another one a couple days later? Do you call the
receiver and pitch over the phone, knowing they didnt find it of
interest through email, so why not waste their time on the phone?

…just curious…do you ever track who reads or deletes your emails?


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Disclaimer: The thoughts expressed by me in this blog are my personal views and do not represent the views of my employer or the organizations I have been associated with. I believe in the principle of sharing information. Feel free to link to any of the posts in this blog.
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