Conversations at the Intersection of PR, Traditional & New Media

Fall & Demise of NY Governor, the Role of PR & Media

Eliot Spitzer in 2004

Image via Wikipedia

The Power of Goodwill in Politics & PR

Goodwill may sound fuzzy wuzzy but it is a critical component of any
long-term public relations program, political careeer, or any public
or private endeavor. New York Governor Eliot Spitzer may have survived
his prostitution sex scandal but the reality is that he had very
little goodwill, even among Democrats. Spitzer built his career as a
prosecutor and politician willing to steamroll any perceived opponent
or wrongdoer. He was the self-righteous ethical authority determined
to force his will and his values on everybody else. The only person
who could live up to those impossibly high standards, apparently, was
Spitzer – until he fell. That’s because those standards are
impossible.

Every person and every company makes mistakes. We are willing to
forgive based on how much we believe in that person or that company.
Goodwill is established and developed every day by every action. Your
enemies don’t go away, they wait until you are weak before they
pounce.

By all accounts, the man who will take over as Governor of New York on
Monday,  David A. Paterson (left), has spent his career building
goodwill.  Facing a highly divided state legislature and a populous
reeling after the stunning resignation of Spitzer, he will need all
the goodwill he can muster, especially after he stumbles.

Goodwill: An intangible asset which provides a competitive advantage,
such as a strong brand, reputation, or high employee morale. In an
acquisition, goodwill appears on the balance sheet of the acquirer in
the amount by which the purchase price exceeds the net tangible assets
of the acquired company. – from Investorwords

Sex, power, politics, prostitution, PR

While we wait for Governor Spitzer to cut his deal with the Feds
before announcing his resignation, the State and the Lt. Governor are
kept in the dark (there is a pun there, yes, since our new Governor is
legally blind). The three Spitzer daughters, age 13, 15, 17, are the
most tragic victims of this bizarre, albeit riveting, circus. They are
the peak age when a very public betrayal such as this is most damaging
and humilating. Do we see Eliot, docile and contrite, weeping about
his failings on Oprah? Will his wife leave him?

One of the suprises in this politico sex scandal is the mash up
between high-class prostitution and public relations. If we sometimes
feel like prostitutes and pimps for our clients we have seen it
illustrated in a new light thanks to the philandering Gov.  See Anais
below, one of the “5 diamond” girls from the Emperors Club VIP,
Eliot’s source for his girls.

Anais is 34D-24-34 (natural, of course) with sensual lips, blonde,
with a great personality, says the ad. Here’s the kicker: she has a
Masters in Public Relations so she can do some media pitching on the
side, although her hourly rate (app. $1,500/hr) is somewhat
prohibitive for smaller accounts.

Arrogance, Hubris, Sex, Politics, Karma, PR

Temeka Rachelle Lewis arranged for ”Kristen,” to meet Eliot Ness aka
the Governor of New York. Kristen, the Governor is reminded, is
“American, petite, very pretty brunette, 5 feet 5 inches, and 105
pounds.” After the assignation at the Mayflower Hotel in Washington
D.C., according to government records, Lewis asked “Kristen” how she
thought the appointment went, and “Kristen” said that she thought it
went very well. Lewis asked “Kristen” how much she collected, and
“Kristen” said $4,300. “Kristen” said that she liked him, and that she
did not think he was difficult. “Kristen” stated: “I don’t think he’s
difficult. I mean it’s just kind of like … whatever … I’m here for a
purpose.”

The day after, February 14, 2008, the Governor of New York presumably
presented his wife with a Valentine’s Day gift that cost considerably
less than his gift to Kristen. But then Kristen, who had risen in the
ranks of the Emperors Club VIP escort service, was well schooled in
the art of public relations.

“Our goal is to make life more peaceful, balanced, beautiful and
meaningful. We honor commitment to our clients as we covet long-term
relationships of trust and mutual benefit. Experience for yourself a
service of obvious distinction…”

………. from the Emperors Club VIP web site, the Brooklyn-based PR
firm/call-girl ring favored by (ex?) New York Governor Eliot Spitzer

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Disclaimer

Disclaimer: The thoughts expressed by me in this blog are my personal views and do not represent the views of my employer or the organizations I have been associated with. I believe in the principle of sharing information. Feel free to link to any of the posts in this blog.
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