Conversations at the Intersection of PR, Traditional & New Media

Ideal Cellular’s Language championing social media campaign

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Idea Cellular has launched an online reality show ‘Idea Language Champion’ where ‘netizens’ can participate in a range of online tasks and quizzes in different languages on

The contest allows users to gather information from social media platforms such as Facebook and Twitter by posting the queries as status messages and seeking help from friends, said a press release. The winner will get to fly to Bangkok and stay at a hotel for three nights, while each of the four finalists will get free domestic air tickets with a five-day stay in a hotel in a city where they travelled during the on-ground leg of the competition.


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