Conversations at the Intersection of PR, Traditional & New Media

Now another web browser for Social Networking – RockMelt

Image representing RockMelt as depicted in Cru...

Image via CrunchBase

After Internet Explorer, Firefox, Google Chrome, Apple Safari do you really need another web browser and that to specially designed for Social Networking? And at a time when the world is slowly shifting towards a touch-driven mobile surfing?

Before passing a judgment, experience RockMelt, it a new very promising browser of the Facebook era, backed by a Netscape alumni group, primarily funded by Marc Andreesen, the co-founder of Netscape and owner of Andreessen Horowitz a venture capital firm

RockMelt integrates Facebook, Twitter and other social services right into the browser itself. At the same time, it makes it easy to add news feeds and other information sources. The browser is based on Chromium (the open-source project behind Google’s Chrome browser), requires you to sign-in with your Facebook credentials. Once logged in, you can add your favorite friends and news feeds on the left and right side of the browser. The browser makes it easy to update, tweet and share content via Facebook and Twitter. This browser will also keep an eye on your favourite website, alerting you as soon as new content is available.

One of its other main features is how it handles search from the browser search box. When you type in a search, results are displayed in a column overlay with each underlying page preloaded so that it appears in the main browser window when you click on each result.

According to the makers of RockMelt (Tim Howes and Eric Vishria), people’s usage of web and the services they use have changed, the browser itself hasn’t changed very much. The modern web has evolved to a point where it needs a new kind of browsing experience. They argue that today, everyone in the browser market is about minimal user experience, ease of navigation and speed. What RockMelt is focused on is around people’s web usage – which centers on consuming content, social sharing and social networking.

As per Andreessen, although people spend most of their time on computers using Web browsers, they have failed to keep up with the evolution of the Web as a social media. Adviser and investor in RockMelt, former board member of Netscape, William V. Campbell has stated that RockMelt will be a browser of the Facebook era. You can sign up here to get an invitation to test the browser.

Go ahead, experience and share your views

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1 Response »

  1. Vikram thanks for posting quite an informative article.I would like to say that social media should be still be taken with a pinch of salt until and unless the credibility of the end user is established.Today anybody can open a page for a company or anybody post fake tweets.Till there is no way to establish the identity as true of the person who is using these sites it would be difficult to adapt completely to newer and newer versions of these sites and now browsers. There is always a sense of doubt when internet is asked to be trusted completely until and unless sources are clearly identified.Maybe some mechanism could be established sometime to get rid of this hassle before we start using browsers.Most importantly how many persons in the Indian audience uses internet in the first place? What is the reach? Had so many thoughts on the subject so put it down here.

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Disclaimer: The thoughts expressed by me in this blog are my personal views and do not represent the views of my employer or the organizations I have been associated with. I believe in the principle of sharing information. Feel free to link to any of the posts in this blog.
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