Conversations at the Intersection of PR, Traditional & New Media

Google updates its Penguin Algorithm

This is further to my article early this week titled – PR Pros be aware Content Marketers are coming, there are two good updates in the same direction that I would like to share with you all.

Recently Google updated its year-old algorithm Penguin to reward websites that produce quality content regularly and penalize those website which thrive on artificial and manipulative SEO tactics. This means that demand for Content for website copy, blog posts and other form of content will substantially grow, an opportunity that PR agencies can monetize.

This SEO stuff isn’t just for Web geeks; it’s incumbent upon PR pros to understand the evolving search ecosystem. How exactly you should do to craft those press that are SEO friendly as well news worthy, will share in some other article within couple of days.


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Categorised in: Social Media, Social Media News

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Disclaimer: The thoughts expressed by me in this blog are my personal views and do not represent the views of my employer or the organizations I have been associated with. I believe in the principle of sharing information. Feel free to link to any of the posts in this blog.
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