Conversations at the Intersection of PR, Traditional & New Media

Salman Khan’s method of Crisis Communications

salmanBollywood Star Salman Khan has a lesson for crisis communicators, but it is yet to prove whether it is the right way to do it or not. If this initiative of the actor succeeds then brands & individuals will find a new way to communicate with masses on the crisis they get embroiled in.

Recently the actor started a blog titled –, primarily to address inaccurate and misleading media reports related to his sub-judice hit-and-run case. The blog claims to update his fans and masses in general on factual information without any comments or the intention to influence anyone.

But this initiative by the actor is also seen as concept of court. Activist Hemant Patel, has filed a complaint against the actor seeking action for launching a website with information on a case that is sub-judice.

As per the report filed by Nikhil Pahwa of Medianama, a web portal covering digital and telecom, says, “Strategically, it appears to do two things – control the conversation and reduce the distortion by being a primary source of information, and make that information available to everyone. Typically, facts get distorted or lost in the Chinese-whispers that is modern day reporting and re-reporting (not based on primary information; similar to blogging and re-blogging), and Khan is attempting to reduce the number of layers (and hence distortion) between himself and the reader. The way TV in particular works is that it often to blows things out of proportion while trying to garner eyeballs and TRPs.”

So the question to all crisis communicators is – Can brands, individual adopt this route to directly inform the publics bypassing the media, even when the case is sub-judice? The media any which ways reports the proceedings of the court (sometime even in the distorted or with a biased versions), so can the brand or individual inform their stakeholders what happened in the court? Or it is contempt of court. Can this be seen as another tool of communications during crisis?

Your answers can be teach us something that was not known to us. Please respond


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Categorised in: Crisis Communications, Public Relations

2 Responses »

  1. Not a bad idea even for companies who get hit with 24×7 news channels & Social media comments..

  2. We use this expression, ‘ straight from the horse’s mouth’. A direct channel of communication is considered exactly that – the horse’s mouth. Something every serious interpreter of news would appreciate as it aims to eliminate distortion & clarify intended meaning. Why would everybody not want this? In a perception-driven world, I suspect that people & institutions still believe in the freedom to manouver afforded by not having a horse’s mouth. They value a little bit of ambiguity & vagueness and use it as a cloak to fashion an expedient response. Since they don’t know what tomorrow might bring, they safeguard that wiggle-room for the future.

    To establish a direct channel of communication requires leadership & authentic self-expression. You must first & foremost, want to eliminate distortion & be sorted from within. A direct channel can be used as a trigger for disciplined reflection & action. You need to know where you stand & what you value – and demonstrate integrity in all that you do. A direct channel opens up opportunity as well as risk, and requires courage in abundance!

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Disclaimer: The thoughts expressed by me in this blog are my personal views and do not represent the views of my employer or the organizations I have been associated with. I believe in the principle of sharing information. Feel free to link to any of the posts in this blog.
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