Conversations at the Intersection of PR, Traditional & New Media

Network18 beefs up business news editorial set up

senthil chengalvarayanIt’s taking steps to strengthen its business news team. For starters, it has announced the appointment of Network18 long timer (currently president & editorial director TV18 Business Media) Senthil Chengalvarayan as the editor in chief of what it calls the Network18 Business Newsroom – comprising its market leading broadcast and digital news outlets in the business media space, CNBC-TV18, CNBC Awaaz, CNBC-TV18 Prime HD and Moneycontrol.com. The newsroom is slated to act as a common hub to ensure seamless broadcast and digital synergies from both a newsgathering and output perspective across these brands, which cumulatively attract over 40 million viewers and 15 million unique visitors on an average every month, says a company press release.

In this new capacity, Senthil will be working closely with R. Jagannathan, editor-In-chief of Network18’s web and publishing stable which includes Moneycontrol.com, CNBC Awaaz editor in chief Sanjay Pugalia, CNBC Awaaz and the editorial leads at CNBC-TV18.

The management has also pushed senior editors Menaka Doshi and Latha Venkatesh upstairs as executive editors. While Menaka will lead corporate reportage, law and associated areas, Latha Venkatesh will take charge of the banking and financial markets vertical.

Lata Low Shirin low Menaka Doshi Low

This follows managing editor Udayan Mukherjee’s decision to work with the group in an exclusive consultative capacity and the appointment of Shereen Bhan as his replacement.

“As the country’s leading broadcast and digital player in business news, we are well-positioned to redefine the category in the context of a converging media landscape. The Network18 Business Newsroom is designed to capitalise on the deep engagement and trust our iconic brands enjoy. We are confident that the editorial leadership team under Senthil’s guidance will be able to craft a new paradigm in business media, ” said Network18 founder and editor Raghav Bahl in the press release making these announcements.

“..As they (CNBC-TV18, CNBC Awaaz and Moneycontrol) propel ahead in their growth journey, it is imperative that we fuse their editorial strengths in a manner that enhances our offering further and the Network18 Business Newsroom fulfills this objective. In Senthil, Menaka and Latha, we have the most trusted voices in business journalism today and we believe that they will bring their deep expertise and insights to bear at the Newsroom,” added Network18 Group COO B. Sai Kumar.

“I am a firm believer in the benefit that the Network18 Business Newsroom can unleash for our stellar editorial products. We pioneered business news on television and the web in India and the Newsroom is a natural extension of our successful journey,“ expounded Network18 Business Newsroom editor-in-chief Senthil Chengalvarayan. “I believe that it will achieve two critical objectives for us. It’ll ensure that each of our brands access the best editorial expertise across the Group while they continue to fulfill their distinct editorial propositions. And they’ll do so through a structure that capitalises on the new realities in the media landscape.”

Source: http://www.indiantelevision.com

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Disclaimer: The thoughts expressed by me in this blog are my personal views and do not represent the views of my employer or the organizations I have been associated with. I believe in the principle of sharing information. Feel free to link to any of the posts in this blog.
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