Conversations at the Intersection of PR, Traditional & New Media

It’s Raining Account Wins for MSL India

msl groupMSL India recently announced a series of recent new business wins during June and July 2013, which includes JW Marriott Bengaluru, Big Bazaar, Whirlpool, Investors’ Clinic and The Institute of Neurosciences – Kolkata.

Programs include brand building, reputation management, corporate social responsibility (CSR) and crisis- and issues management.

Commenting on the new business wins, Jaideep Shergill, CEO India, MSLGROUP, said: “We see that more and more clients in India are looking to partner with consultancy firms which are able to provide added value which goes way beyond execution capabilities. Therefore, we are very pleased to once again re-enforce our position as the choice of top brands in India looking for a partner to support their businesses and brands through strategic communication and engagement”.

MSLGROUP is proud to add another Marriott property – the JW Marriott Bengaluru – to its kitty of nine Marriott brands. MSLGROUP will create an integrated communications plan, starting with the launch of the first JW Marriott property in Bengaluru. MSLGROUP will also establish a strong social media presence for Marriott; both for Marriott Bengaluru’s corporate brand as well as JW Marriott Bengaluru’s various F&B offerings.

Investors Clinic Infratech Pvt Ltd is a pioneer in professional real estate consulting companies, with offices across India, in Singapore and Dubai. Building on Investors Clinic’s current portfolio, MSLGROUP will partner and support its communication objectives and establish a strong perception of the brand. MSLGROUP aims to highlight Investors Clinic’s expertise in the sector, build the corporate profile of the company and leverage Investors Clinic’s presence at industry platforms.

The Institute of Neurosciences – Kolkata (I-NK) is the dream of Dr R P Sengupta, an eminent neurosurgeon practising in England since 1961 but with roots in Kolkata. Dr Sengupta has founded, and, to a large extent, funded I-NK, a charitable institution for the treatment of neurological disorders. MSLGROUP will assist in positioning the institution as eastern India’s first brain and spine super specialty hospital by highlighting its specialities and establishing it as a benchmark creator in the field of neurosciences in Kolkata.

MSLGROUP will work with CARE Hospitals, Hyderabad and AppThoughtz to provide strategic communications relating to brand building, corporate reputation management, corporate responsibility and crisis and issues management.

CARE Hospitals is one of the fastest growing chains of hospitals in India, managed by dedicated professionals, engaged in providing primary as well as tertiary healthcare services. Founded in 1997 by Padmashri Dr B Soma Raju and a team of leading cardiologists, CARE Hospitals is today the fourth largest chain of hospitals in the country.

Launched in 2012, AppThoughtz is a fast-growing application solutions provider for hand-held devices such as tablet PCs and smart phones. This promising start-up assists businesses in developing customised applications to help them perform better, smarter and easier than before.

MSLGROUP Social Hive

Launched in May this year, MSLGROUP Social Hive, MSLGROUP’s global digital and social practice in the country, also won two clients.

Big Bazaar and Fashion at Big Bazaar have also entrusted MSLGROUP with strengthening their brand in India. MSLGROUP Social Hive team is providing a completely integrated, creative and content driven solution, focusing on digital and social media advisory and outreach.

Whirlpool, the leading Home Appliance Company, which has never been present in the digital space in India, has chosen to take the first step towards this endeavour, with MSLGROUP Social Hive.  MSLGROUP Social Hive will be launching Whirlpool’s social / digital presence in India in a manner befitting the white goods behemoth.


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Disclaimer: The thoughts expressed by me in this blog are my personal views and do not represent the views of my employer or the organizations I have been associated with. I believe in the principle of sharing information. Feel free to link to any of the posts in this blog.
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