Conversations at the Intersection of PR, Traditional & New Media

Burson-Marsteller launches Africa-India Advisory Desk

Burson-Marsteller has announced the launch of its Africa-India Advisory Desk — an initiative to be spearheaded by Arcay Burson-Marsteller in South Africa and Genesis Burson-Marsteller in India. The Africa-India Advisory Desk’s mandate is to assist Indian and African companies to navigate the African continent and Indian sub-continent respectively.

It will offer a range of services from market-entry analysis and strategy to stakeholder mapping to delivering customized communication across diverse audience(s) viz. customers, government and financial institutions.

“The Africa-India Advisory Desk was prompted by our experience of working across multiple markets in Africa and across India, and understanding that companies/organisations may be challenged by the divergent cultures, business landscapes and unique legal and political environments,” commented Robyn de Villiers, Chairman and CEO for Africa of Johannesburg-based, Arcay Burson-Marsteller.“ We believe that our 20+ years’ experience of providing regionally appropriate, locally-driven communications services,  seamlessly executed across the African continent, combined with Genesis Burson-Marsteller’s robust spectrum of communication offerings across the Indian sub-continent, will be a winning combination for our clients.”

“We believe cross border Africa – India business opportunities represent enormous potential for both African companies doing business in or with India, as well as, Indian companies looking at investing or expanding into Africa. For the benefit of our clients and prospects we are bringing together our premier networks in Africa and India in the Africa-India Advisory Desk – a single point of contact that draws on Burson-Marsteller’s global expertise and local knowledge to enable business opportunities across national frontiers — into the African continent or Indian sub-continent,” said Jeremy Galbraith, CEO Burson-Marsteller Europe Middle East & Africa (EMEA).

Enhanced economic, political, social and cultural cooperation between India and Africa has promise and potential is self-evident from the fact that India and Africa together account for a huge market of 2.2 billion people with a combined GDP of more than $3 trillion. According to a recent CII-WTO report on India-Africa:  South-South Trade and Investment for Development, India-Africa bilateral trade has grown from $1 billion in 2001 to around $50 billion in 2011-12. At the same time, India’s investments in Africa are estimated to be over $50 billion now.

“Globally, interest and opportunity in Africa is unprecedented. However, doing business in Africa is complex and can be daunting. Doing business in India can be similarly challenging. The Africa-India Advisory Desk, building on the strengths of our African hub and our Indian hub, we believe, can help our clients achieve business success in both markets,” adds Prema Sagar, Principal and Founder of Genesis Burson-Marsteller.

Advertisements

Tagged as: , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Disclaimer

Disclaimer: The thoughts expressed by me in this blog are my personal views and do not represent the views of my employer or the organizations I have been associated with. I believe in the principle of sharing information. Feel free to link to any of the posts in this blog.
vikypedia.in
83/100
%d bloggers like this: