Conversations at the Intersection of PR, Traditional & New Media

Ketchum Sampark Launches Knowledge Studio to Offer Content & Thought Leadership Solutions

Ketchum-SamparkKetchum Sampark, the Indian network of global communications firm Ketchum, announced the launch of its new division “Knowledge Studio” to provide Research, Content and Thought Leadership services for Indian and Transnational Corporates. The Knowledge Studio will complement Ketchum Sampark’s Public Relations offerings to clients with thought leadership-led content and serve as an important growth driver especially in the ever-evolving online and digital reputation space.

Jon Higgins, Senior Partner and CEO, International, Ketchum, said, “India is one of our most promising and key growth markets. We believe in continuously providing our customers solutions and offerings that significantly add value to their business. Knowledge Studio is a great example of that value-added service offering.”

Ketchum Sampark, through Knowledge Studio, will also look at bringing its global Thought Leadership and Content offerings to its Indian clients in the near future. Similarly, Knowledge Studio will explore opportunities to service Ketchum’s businesses and customers in other parts of the world.

Announcing the launch of Knowledge Studio, Bela Rajan, Founder and Director, Ketchum Sampark, said, “The Knowledge Studio will help in strengthening our expertise and building significant insights into knowledge-led content solutions for our clients. We see strategic synergy in offering our clients value-added services in the thought leadership and content space along with integrated design and software solutions. I believe the Knowledge Studio team will help us deliver new ideas and enhance client value in the new-age digital reputation arena.”

Biswadeep Gupta, President, Knowledge Studio, and Partner, Ketchum Sampark, will drive the content business. Previously, Biswadeep was the founder and CEO of Riteverses.

Commenting on this move, Biswadeep said, “Going ahead, content will be a key differentiator globally for consumer and other stakeholder outreach programs, especially in the online space. We see a genuine opportunity to partner customers in building Thought Leadership content solutions for our clients at Ketchum Sampark and also continue to build and service existing and new customers.”

Ketchum Sampark has been a strategic advisor and public relations counsel to some of the most reputed local and global brands in India for the past two decades. It is known for its strategic advisory, deep client relationships and the finest professional leadership team. The Knowledge Studio team has partnered with some of the most respected Indian and global corporate brands in building their online and reputation content solutions.

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Disclaimer: The thoughts expressed by me in this blog are my personal views and do not represent the views of my employer or the organizations I have been associated with. I believe in the principle of sharing information. Feel free to link to any of the posts in this blog.
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