Conversations at the Intersection of PR, Traditional & New Media

Genesis Burson-Marsteller announces New Client Wins

Genesis Burson-Marsteller has announced the addition of new clients wins, which include JK Group, BITS Pilani, Sunburn, Get It and UFO Moviez.

“These wins are a result of our leadership’s focused new business effort and demonstrate our ability to deliver across a diverse range of communication needs of our clients, through our evidence-based integrated communication approach. We are delighted with our continued success in partnering with such prestigious companies and organizations,” stated Prema SagarPrincipal & Founder.

Genesis Burson-Marsteller has been tasked with delivering a host of services to its newest clients, including media outreach, stakeholder communications, thought leadership and strategic counsel.

J.K. Organisation, founded over 100 years ago, has multi-business, multi-product and multi-location operations with interests in tyre, auto components, cement, dairy and paper.

The Birla Institute of Technology & Science, BITS Pilani is an all-India Institute for higher education. Over the years, BITS has provided the highest quality technical education to students from all over India admitted on the basis of merit. Its graduates may be found throughout the world in all areas of engineering, science and commerce.

Sunburn, Asia’s largest music festival brand, is the ultimate lifestyle experience event. Ranked at number 4, as the world’s best EDM fest, it is an annual property of Percept Live, which was inaugurated in 2007 in Goa. The Sunburn Goa Festival is a synergy of music, entertainment, food, shopping and lifestyle that attracts music tourism in Goa. Over the past seven years of existence, Sunburn has brought together renowned Indian and International DJs to entertain crowds of more than 150,000 people from all over the globe over a three day period in December. After ruling the electronic dance music scene in the heart of Goa, Sunburn moved to the city of its fans and played to massive crowds in Mumbai and Delhi in 2012. For the first time in its history since inception, Sunburn also crossed international shores to be hosted on the beautiful beaches of Colombo, Sri Lanka in 2012 and later Dubai in 2013, thereby becoming the first successful ‘Glocal’ entertainment product from India. Sunburn is scheduled to head to Bali, Singapore, Jakarta and Mexico in 2013-14.

Getit Infomedia is a leading platform making local businesses discoverable.  It aims to seamlessly deliver value across all media platforms – voice, mobile applications, online, WAP, web chat, print etc. The services provide presence, enquiries and leads to its advertisers while consumers have access to the best information, benefits and offers. Getit Infomedia is amongst the largest Digital information and services provider in India with the widest, in-depth listing of businesses with a strong geographical reach pan India. It has alliances and partnerships with leading corporate houses like Google, Yahoo, Nokia and leading telcos such as Airtel, Tata, Reliance, Idea etc. Getit’s recent integration with Infomedia (erstwhile publishing division of Network18 group) has further strengthened its reach and now operates out of more than 100 cities in India, catering to the need of the local SMEs and consumers.

Founded by the Valuable Group in 2005, UFO Moviez India Ltd is the world’s largest satellite networked digital cinema chain. UFO’s path breaking initiative has revolutionized the way films are distributed & exhibited in India through its pioneering technology and infrastructure. Within a few years of its launch, UFO has become the global market leader in its area of operations, offering end to end digital cinema solutions and delivering films via satellite directly to theatres, ensuring ‘FIRST DAY FIRST SHOW’ for film distributors and exhibitors across the country.

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Disclaimer: The thoughts expressed by me in this blog are my personal views and do not represent the views of my employer or the organizations I have been associated with. I believe in the principle of sharing information. Feel free to link to any of the posts in this blog.
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