Conversations at the Intersection of PR, Traditional & New Media

MSLGROUP Infographic: AAP – National rollout, positioning and challenges

The recent elections to the Delhi Legislative Assembly were revolutionary in many ways. A tidal wave of anger against corruption and disillusionment with the political system swept the Aam Aadmi Party (AAP) – a very new entrant to the arena – to within touching distance of a majority. It won 28 of the Assembly’s 70 seats.

Later, it accepted support from the Congress to form the state government.

How did a party that did not exist even a year earlier manage this? How did it get its messaging right? And what in its value proposition struck a chord with the electorate?

MSLGROUP in India, as part of its ‘Voice of India 2014’ insights initiative that focuses on the impending general elections, has put together an infographic that analyses the dizzying rise of AAP and the challenges before it.

Click on link to see the full infographic:

The company would be happy to know your feedback on the same, please respond in the comments section of blog post.



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Categorised in: News, PR News, Social Media News

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Disclaimer: The thoughts expressed by me in this blog are my personal views and do not represent the views of my employer or the organizations I have been associated with. I believe in the principle of sharing information. Feel free to link to any of the posts in this blog.
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