Appoints Shalmana Tendulkar as Group Business Director to spearhead the Consumer Practice
With an aim to further strengthen its consumer practice in Mumbai, Avian Media has appointed Shalmana Tendulkar as Group Business Director, Consumer practice.
Shalmana brings wealth of knowledge and domain experience of over 17 years. Having worked as an independent consultant and with agencies, Shalmana has in-depth knowledge of the media and broadcast industry having consulted general entertainment channels (GEC), news channels, radio channels, as well as niche channels in the action, movie, music and kids genre. Shalmana has also led publicity of feature films and managed celebrity brands.
Over the years, Shalmana has also worked on consumer brands, having handled campaigns for large FMCG companies like HUL, Kellogg’s and Colgate. Adding to her dynamic portfolio, Shalmana has a number of special events like the tours of Def Leppard, Ricky Martin and Elton John to her credit.
Nitin Mantri, CEO, Avian Media, said: “We are very pleased to have Shalmana join our growing Mumbai office. With her vast experience and expertise, we hope to boost the capability of our already successful consumer practice. Over the years, while working with some of the leading consumer brands, we have built the right talent and expertise to deliver successful PR campaigns for our clients. Under Shalmana’s tutelage, we will continue to accelerate this growth and deliver impactful campaigns for our clients.”
Commenting on the appointment, Shalmana Tendulkar, said, “I am really excited to be a part of Avian Media and its talented team that has a proven track record of delivering successful PR campaigns and servicing standards. Avian Media is currently well positioned to write a new chapter in the growth story and I look forward to contribute to the augmentation of the firm by expanding the Consumer practice offerings.”
In her role as the Group Business Director of the consumer practice at Mumbai office of Avian Media, Shalmana will bring in a renewed focus and direction to the existing client campaigns, harnessing the in-house talent and growing client base in the vertical.