Let’s face it, your prospective clients and consumers are watching you, and more importantly, reading about you and forming opinions – be it through your website, across social networks and through every piece of communication you share. At the same time, every vehicle or channel has a voice and tone to be followed. With changing consumer demands and consumption of new age media, your content can no longer just remain content. It has to excite, communicate and engage …whether it is for Press Release or Pitch Notes for Bloggers or a press note for E-zine or a small note for the SMN team to be tweeted. On a more immediate level than ever before !! Plus each one has to be relevant to that particular audience. And don’t forget timely as well. In order to create such content, it is essential to keep in mind each vertical’s target audience in mind, while understanding the paradigms these work in. Thus the topic ‘Generating Content for PR’.
Content Writing has also been voted by our community as the most lacking skills in the PR industry today. But before we get down to ‘writing’ you need to have a strategy for content. Do you have one for your brand or the client you are handling ?
Venue : Cha Bar, Oxford Book Store, 1 MG Road, Trinity Circle, Bangalore
Date : 21 February 2014 , Friday
Time : 2:30 p.m
Cost: INR 650 /- per person
Tea & Snacks will be served.
To book your seatsclick on the following link and block your seat ! https://getfbpay.in/PRPOI6