Conversations at the Intersection of PR, Traditional & New Media

Cohn & Wolfe India bags PR duties for Deutsche Lufthansa Aktiengesellschat

cohn & wolfCohn & Wolfe has announced that it has been awarded the mandate to manage the PR for DEUTSCHE LUFTHANSA AKTIENGESELLSCHAT in India for a period of three years. Cohn & Wolfe was selected out of multiple agencies in India following an intense pitch process, with three rounds over five months.

Mr. Wolfgang Will, Director, South – Asia, Lufthansa German Airlines stated, “It was a tough decision as many agencies had made nice proposals but Cohn & Wolfe brought with them unique insights based on deep research which mapped onto how we had been communicating in India. They offered unique and creative brand communication ideas which made us choose them as our communication partners in India.”

“We are very delighted to be given this responsibility and are excited to be a part of the Lufthansa German Airlines communication outreach in India. Our mantra is to “Dig Deeper. Imagine More.” We Dig Deeper into the research to find connections other people may have missed or ignored. And we Imagine More ways to turn those insights into creative campaigns that matter. Or, as we call it, purpose-driven creativity,” said Rafi Q. Khan, CEO, Cohn & Wolfe, India.

Cohn & Wolfe started its India operations over a year ago with offices in Delhi and Mumbai, and a strong partner network across 32 cities in India. Currently, Cohn & Wolfe India offers comprehensive services in Communication Design & Execution, Media Relations, Social Media, Issue & Crisis Management, Content Creation and Evaluation & Measurement across Consumer, Corporate, Travel & Tourism, Automotive, Food & Beverage, Retail, Healthcare & Wellness, Energy, Sports, Technology and Entertainment sectors.

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Disclaimer: The thoughts expressed by me in this blog are my personal views and do not represent the views of my employer or the organizations I have been associated with. I believe in the principle of sharing information. Feel free to link to any of the posts in this blog.
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