Conversations at the Intersection of PR, Traditional & New Media

Everything you want to know about IPRCCA 2014

IPRCCA logoThe India PR & Corporate Communications Awards 2014 are the most extensive and exhaustive awards to recognize the contribution and success of the PR Industry.

With 4 Categories and 23 sub categories, E4M IPRCCA2014 is the path breaking initiative to salute and recognize the contribution of PR Consultancies and Corporate Communications. Apart from the panel

Before the Awards, there would a full day of insightful discussion and deliberations on the issues most important to our industry, given below is just the gist of how the event is being planned, more will be shared in the coming days.

Agenda

    • 9:30 am Registration
    • 10:00 am Welcome address
    • 10:30 am Keynote address
    • 11:00 am Panel 1 Can PR be a holistic communication platform? 
      • Is Holistic communication and PR an oxymoron? Have PR Agencies missed the bus as new media communicators? Increasingly clients are looking at targeting relevant audiences through the social media. As a result agencies are loosing accounts to social firms. The new media has changed expectations of the clients and the communicators.
    • 12: 00 pm  Special Address 
      • Public Policy- Threat or advantage? Social media attracting a new democracy.
    • 12:10 pm  An interactive session on Public Policy
    • 12:30 pm Panel 2 PR Put your money where your mouth is.
      • Do the PR Agencies have what it takes in terms of talent acquisition, skill enhancement, training , transformation of personnel and building internal capabilities
    • 1:30pm Lunch
    • 2:30 pm Panel 3 Does PR have what it takes to embrace the new digital order?
      • Getting PR in shape- Technology, Analytics & Measurement indices to reshape PR. Investing in tools to do the same. Understanding the various touch points and addressing issues with integrated CRM etc.
    • 3:30pm Special address
      • New Media & New Markets.
    • 4:00 pm Panel 4 Social media opening regional markets. 
      • Armed with data that confirms sale of smart phones at an all time high in tier 2 cities like Patna etc. Is the social media geared to track the regional markets? What are the implications? What should or shouldn’t be the strategy for building brands through PR. How would it be different/similar to tier 1 cities.
    • 5:00 pm Valedictory Address
    • 7:30 pm Awards

 

Award Categories

1. CAMPAIGN

Judging Criteria

101.Issues Management or Crisis Management
To recognize for the most effective management of an issue or crisis by a consultancy or in-house team or a combination of both. The objective, strategy and method deployed should be clearly set out.

102. Public Affairs
To recognize the most effective us of PR to change or enlist political or public opinion utilizing either lobbying or broader grassroots public affairs tactics including media and online relations.

103. Most innovative use of Social Media
To recognize the campaigns where the focus of activity was digital in nature. This includes PR led viral campaigns and social media campaigns on Twitter, facebook, MY Space, Youtube etc.

104. Integrated Campaign
To recognize campaigns in which Public Relations played a pivotal role and motivator alongside other disciplines such as advertising, promotions, digital, social media, consumer engagement etc. atleast 3 of such disciplines or channels should have been used.

105. Continuous Campaign
A campaign which is running from last (3yrs).

2. PRODUCT & PROMOTION

Judging Criteria

201. Entertainment, sports and lifestyle sector
This category is open to specialist campaigns including fashion, sports, arts, music PR recognizing the huge growth in this area of PR.

202. Healthcare & Pharmaceutical
To recognize the work or one-off projects undertaken by or on behalf of a pharmaceutical company relating to ethical use of drugs.

203. Financial Services Sector
To recognize the most effective ongoing business or consumer campaign or one-off project undertaken by or on behalf of company operating in the financial services.(banking, mortgages, insurance, life insurance) etc.

204. Technology
To recognize the most effective ongoing business or consumer campaign or on-off project taken by or on behalf of a company operating specifically in technology sector (eg. Telecom, computers, dotcom)

205. Best use of PR by a Brand
To recognize the public relations work that has played in a central role in brand strategy, positioning and messaging.

206. Best Celebrity PR or PR used for individual image perception

3. CORPORATE & PUBLIC

Judging Criteria

301. Public Sector
To recognize the most effective campaign or communications programme carried out by government departments, local authorities, and public sector agencies and bodies.

302. CSR & Not-for-profit
To recognize the most effective campaign or work for or by charity, voluntary, not for profit organization or a most effective CSR campaign/Social responsibility campaign.

303. Internal Communications
To recognize how an ongoing strategic communication or a significant project have engaged internal stakeholders such as managers, employees and trade unions.

304. Best use of PR by a corporate
To recognize the best ongoing or one-off campaign on behalf of a corporate brand or organization’s overall Excellence

4. PEOPLE & CONSULTANCIES
(ENTRIES/NOMINATION FROM JURY & ADVISORY BOARD)

Nominate Here

401.Young Consultancy of the Year
To recognize the work done by the PR Consultancy. The Consultancy should not be in existence for more than 24 months as on 31st July 2014.

  • Body of work
  • PR Innovation
  • Shining Moments

402. Specialist Consultancy of the Year
To recognize the work done by the PR Consultancy and the specialist division, whose business is concentrated on a specific sector whether an industry sector, a market segment or a PR discipline.

  • Body of work in the specific sector of specialization
  • Growth in last one year ( from 1st April 2013- 31st July 2014)
  • Client acquisition (new clients onboard in the specialist sector from1st April 2013 – 31st July 2014)
  • Shining moments

403. Young PR Professional of the Year
To recognize PR professionals in a consultancy and in-house team who are under the age of 30 years. Nominations sent by employers, to recognize the PR Consultancy who has carried on innovative campaigns for the client.

  • Key Projects Handled (from 1st April 2013 – 31st July 2014)
  • Growth in last one year ( from 1st April 2013- 31st July 2014)
  • Shining moments

404. In-House Team of the Year
Open to any in-house team within the private and corporate sector, local government, government agencies, health authorities, trade unions and trade bodies as well within NGOs, charities or other not-for profit organizations.

  • Achievement & Accomplishment within last year
  • Talent acquisition/ Talent retention by the firm/ Management feedback
  • Shining moments
  • Peer evaluation
  • Case Study of choice to be submitted

405. Small PR Consultancy of the Year (Turnover less than Rs. 5 crores)
To recognize the small PR Consultancy of the year in terms of the turnover, financial growth, clientele list, staff retention and PR innovation.

  • Body of work
  • Growth in last on year ( from 1st April 2013- 31st July 2014)
  • Client acquisition
  • Talent acquisition/ Talent retention by the firm/ Employees feedback
  • PR Innovation
  • Shining moments

406. PR Professional of the Year
To recognize the outstanding professional performance made by an individual and /or contribution to the professional development and standings of the industry as a whole.

  • Body of work
  • Growth in last one year ( from 1st April 2013- 31st July 2014)
  • Client acquisition
  • Talent acquisition/ Talent retention by the firm/ Employees feedback
  • Shining moments

407. PR Consultancy of the Year
To be judged on the growth over the last year outlining substantial increase in business from last financial year. (From 1st April 2013- 31st July 2014)

  • Client acquisition/ a minimum of twenty (20) Clients
  • Talent acquisition/ Talent retention by the firm/ Employees feedback
  • Multi- Locational activities
  • Shining moments
  • Peer evaluation
  • Case Study of choice to be submitted

408. Life time Achievement Award (Nominations only)
This award is established to honor the stalwart who has contributed to the emergence & growth of the PR & Corporate Communications Industry in India.

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Disclaimer: The thoughts expressed by me in this blog are my personal views and do not represent the views of my employer or the organizations I have been associated with. I believe in the principle of sharing information. Feel free to link to any of the posts in this blog.
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