Conversations at the Intersection of PR, Traditional & New Media

PRCCA 2014 announces the shortlists Top 5 Finalists for 15 Sub-Categories

PRCCA 2014 announces the shortlists Top 5 Finalists for 15 Sub-Categories. Has your campaign made it to the list? Check here

Top 5 Finalists under 15 Sub-Categories
101.Issues Management or Crisis Management
S. No Campaign Name Campaign Name
1 Botox- Botox India Campaign Teamwork Communication Solutions Pvt. Ltd.
2 Hero MotoCorp- Making a technology statement Weber Shandwick
3 Motorola Mobility- Moto G IMEI issue Zeno Group
4 LIC- Re-emergence of LIC Nomura Mutual Fund Adfactors PR
5 Etihad Airways- Flying High with Etihad Airways LinOpinion GolinHarris
102. Public Affairs
S. No Campaign Name Campaign Name
1 Sundrop Peanut Butter- Poshan Weber Shandwick
2 Cancer Awareness Society- TOBACCO FREE BIHAR ADVANTAGE SERVICES
103. Most innovative use of Social Media
S. No Campaign Name Campaign Name
1 Apollo Hospitals- Let’s Talk Health-360 Degree Approach on Social Media Social Wavelength
2 The Times of India- The Organ Donation Day MSLGROUP
3 Philips India- #Mumbaiinanewlight Avian Media Pvt Ltd
4 Saffola- Saffola Masala Oats ‘The Other Side’ 20:20 MSL
5 Viacom18 Media- MTV Rock The Vote Viacom18 Media Pvt. Ltd.
104. Integrated Campaign
S. No Campaign Name Campaign Name
1 MTV Rock The Vote Viacom18 Media Pvt. Ltd.
2 Mediker- LICE NEGATIVE TO LIFE POSITIVE Marico Industries Limited
3 Godrej- IDEAS THAT MAKE LIFE BRIGHTER Perfect Relations
4 Motorola India – An integrated campaign with PR, S Zeno Communications
5 Marico- CONVERTING A VILLAGE INTO A SANCTUARY OF LEARNING Marico Industries Limited
105.Continuous Campaign (3yrs)
S. No Campaign Name Campaign Name
1 Marico- Saffolalife Study Marico Limited
2 Evernote- Evernote Life 20:20 MSL
3 Motif Inc- Motif Charity Walk Simulations Public Affairs Management Services Pvt Ltd
4 Tourism Victoria- Come Alive Melbourne LinOpinion GolinHarris
5 South Africa Tourism- Build preference for South Africa as a holiday destination Avian Media Pvt Ltd
201.Entertainment, sports and lifestyle sector
S. No Campaign Name Campaign Name
1 COLORS- 24 The Game Changer Viacom18 Media Pvt. Ltd.
2 Bobbi Brown Cosmetics- Brand Introduction of Bobbi Brown Cosmetics in India PR Pundit
3 Sotheby’s- The Amaya Collection PR Pundit
4 PUMA SOCIAL CLUB – The Buzziest Club launch in Bangalore Madison Public Relations
5 PUMA India-Foray and Leadership in Running Category Madison Public Relations
6 Fashion Design Council of India- Democratising Fashion Weber Shandwick
202. Healthcare & Pharmaceutical
S. No Campaign Name Campaign Name
1 PARAS HMRI HOSPITAL- PARTNERS IN HEALTHCARE ADVANTAGE SERVICES
2 Xcode Life Sciences India- Come Alive- Look younger. Feel younger. 20:20 MSL
203. Financial Services Sector
S. No Campaign Name Campaign Name
1 ICICI Lombard- Going beyond the calling of commerce Adfactors PR Pvt Ltd
2 Aviva Life Insurance- What’s Your Big Plan Adfactors PR
3 Xpress Money- Taking anxiety out of cross-country remittances Adfactors PR
4 RKSV Securities: Low-cost but high-value broking Adfactors PR
5 RetailLending- Creating Home Loan Thought Leader Ideosphere Consulting
6 Right Horizons Aim High Consulting
204. Technology
S. No Campaign Name Campaign Name
1 Sony India- Sony Xperia Z1: The Rise of Mobile Photography MSLGROUP in India
2 Motorola Mobility-NAMASTE MOTO- ‘Motorola reenters the Indian market Zeno Communications
3 Opera Software- Discover with Opera 20:20 MSL
4 Evernote- Evernote Life 20:20 MSL
5 Amazon India- Amazon.in: Transforming Bharat’s Shopping Habits Weber Shandwick India
205. Best use of PR by a Brand
S. No Campaign Name Campaign Name
1 Godrej- GNB: A BRAND BUILT ON PR, BUILT TO LAST! Perfect Relations
2 Starwood Hotels & Resorts- Starwood – Making a mark LinOpinion GolinHarris
3 PUMA India-Foray and Leadership in the Running Cat Madison Public Relations
4 Motorola Mobility- NAMASTE MOTO- ‘Motorola reenters the Indian market Zeno Communications
5 Pearson Education- Thank Your Teacher Weber Shandwick
6 Saffola- Saffola Masala Oats ‘The Other Side’ 20:20 MSL
7 GVK Mumbai International Airport- Launch of GVK Terminal 2 at Mumbai International A IPAN H+K Strategies
206. Best Celebrity PR or PR used for individual image perception
S. No Campaign Name Campaign Name
1 Viacom18 Media- CREATING THE NEW SUPERSTARS IN TOWN- MOTU PATLU Viacom18 Media Pvt. Ltd. and Perfect Relations Pvt. Ltd.
302. CSR & Not-for-profit
S. No Campaign Name Campaign Name
1 OLX.in- OLX Every Mother Counts Value 360 Communications
2 Global Success Foundation- Sanman – Respect for the Elders Adfactors PR
3 Saifee Burhani Upliftment Trust-Project with a Heart MSLGROUP in India
4 Orbis- Bringing Orbis into the Eye Integral PR
303. Internal Communications
S. No Campaign Name Campaign Name
1 TPDDL- AapTak – An Innovative Medium of Internal Communica Tata Power Delhi Distribution
2 ONGC- Rejuvenating Internal Communications ONGC
3 Flipkart – Corporate Communications Tenet Advertising & Internal Communication
4 CEAT- Celebrating the heroes of CEAT Bhandup RPG Enterprises
5 Harrisons Malayalam- Silent Voices RPG Enterprises
304. Best use of PR by a corporate
S. No Campaign Name Campaign Name
1 Tata SKY- Everywhere TV Weber Shandwick
2 Pearson Education- Thank Your Teacher Weber Shandwick
3 Lovely Professional University- Engineering Students’ Vision of Automobiles of the Integral PR
4 HDFC Life- SuperULIP, A smart way to invest your money online HDFC Life
5 Insecticides India Limited- Insecticides India Camapign Teamwork Communication Solutions Pvt. Ltd.
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Categorised in: Events, IPRCCA 2014

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Disclaimer: The thoughts expressed by me in this blog are my personal views and do not represent the views of my employer or the organizations I have been associated with. I believe in the principle of sharing information. Feel free to link to any of the posts in this blog.
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