Glad to inform you that I have started working on my second book – “PR in India – Top 100 case studies of 2014”, which will be a collection of top 100 case studies on some of the best work done by consultancies and corporate across India.
The book will be released in January 2015 and the deadline to send the casestudies is now extended to 30th November 2014. Request you to share as many case studies from various verticals, including Public Affairs, Crisis Communications etc. Every case submitted should have either started in the year 2014 or should have been implemented in this current year.
The format of the casestudies should ideally follow the sequence given below:
- Objectives the of the PR Campaign
- Challenges if any
- Strategy Planned
- Tactical Execution details
- Results in terms of visibility as well as business impact/ROI etc.
- Testimony from the client in case the agency is submitting the case study
- Names of the team members who worked on the casestudy
- Awards won for the campaign
The book will be marketed through the strong network of Indian PR Forum, Vikypedia.in and various online and offline industry forums, conferences and seminars. It will also be available on e-commerce portals such as Amazon, Flipkart etc. We will even look at subsidizing the cost for students if we get sponsorships from the Industry players.
The case studies should be in text format in not more than 1500 words (we will not focus on editing the content of the case study and will be published as it is submitted, hence ensure the text is well edited and proof read before submission). We would however recommend that the cases should be written in a seamless story format, which will make an interesting and motivating read for the readers
You can send us 2 images related to the case studies or picture of the team that worked on it. You can also share with us the Videos of the campaigns as well through Dropbox or file transfer sites such as Wetransfer .
Request you to kindly send only your best work as the book will be placed in over 500 mass media colleges/institutes in India, leading to the knowledge enhancement of budding PR practitioners. It will also highlight the capabilities of the Indian PR industry to outside world and industry at large.
Request you to kindly let us know your intent by replying to this email.