Conversations at the Intersection of PR, Traditional & New Media


Ever since PR was introduced to the world, PR professionals have been battling against the depiction of PR people as spin-doctors, promulgators of hyperbole and obfuscation, and pitch spam artists. Through this one of the oldest and widely read blog, founded by Vikram Kharvi, we join this battle of PR professional getting the respect and honour PR practitioners deserve.

We love using this blog as a vehicle to talk about how to do PR right.  That includes integrating all of the communications elements that make up good PR, which very much includes social media, along with media and analyst relations.

Stop by often to hear our views on:

  • Changing approaches in PR;
  • Practical and prescriptive guidance on using new digital tools as part of integrated communications strategies;
  • Global best practices tailored for Indian market

And please join the discussion.  We love comments and conversation.  We love all forms of communication. We will also love articles authored by you. News, updates, case-studies, coming from your agency or companies will help us all to increase our knowledge about the industry and domain we operate in. We also welcome Interviews from agency heads, corporate communications head and even from executives from all levels. A day in a life of you would be a lovely read for all of us.

So instead of waiting, why not send some information to enhance your favourite blog.


2 Responses »

  1. Hi, i am pramod. I am from Mangalore. I belongs to Kharvi community. Wher are you from. Where you put up. Being Kharvi you are achieving in the field of PR.

    Thank you. please send me your E mail ID.

  2. Hello , I’ve nominated you for the Liebsters award, since I enjoy reading it so very much.
    You can check it out at

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Disclaimer: The thoughts expressed by me in this blog are my personal views and do not represent the views of my employer or the organizations I have been associated with. I believe in the principle of sharing information. Feel free to link to any of the posts in this blog.
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