Conversations at the Intersection of PR, Traditional & New Media

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Determine your marketing and communication strategy

March 13, 2014

In an early age of convergence, everything has changed for business brands and entities. The data transformation of information over the internet is more than any medium of communication. It is the most important medium to create hype for good or bad. The (Web2.0) two way communications has changed the strategy that evolves in between… Read More ›

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Samsung is India’s Most Trusted Brand; Sony ranks 2nd, Tata is 3rd: The Brand Trust Report

Hewlett Packard is Most Trusted in Technology, Hero in Automobile and LIC in BFSI The Brand Trust Report, India Study, a comparison of the trust held in brands, has been released for 2014. Samsung has emerged as India’s Most Trusted brand this year. Sony ranks as India’s 2nd Most Trusted Brand followed by Tata which has… Read More ›

Rate this: shows Indian travellers a new way to go ‘Ghoomne’

~ Launches an integrated brand campaign with brand ambassador Sachin Tendulkar ~  Mumbai, December 4, 2013:, which recently entered the fast-growing Indian OTA market, announced the launch of it’s first through the line brand campaign. In the latest television campaign, the company’s brand ambassador, Sachin Tendulkar, in a never seen before avatar is enabling aspiring travellers to… Read More ›

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Omnicom and Publics Groupe to Merge

Merger of equals to create Publicis Omnicom Group, a best-in-class communications, advertising, marketing and digital services company with combined 2012 revenue of $22.7 billion / €17.7 billion Combined market capitalization of $35.1 billion / €26.5 billion Brings together iconic agency brands, offering clients industry-leading breadth of services, global reach and the most highly recognized and… Read More ›

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ZEE TV unveils its new Corporate Brand Identity ‘Umeed Se Saje Zindagi’

Zee TV, India’s leading Hindi entertainment channel, announces a new brand identity featuring a new logo with a slogan ‘Umeed Se Saje Zindagi’ with the objective of taking forward a progressive outlook for the channel. Under this initiative, ZEEL MD & CEO, Punit Goenka shared a first look of the new brand identity for its… Read More ›

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Differentiate your marketing strategy

Brands in their mission to reach out to their target audience adopt numerous marketing tactics, some unique and many tried and tested. Today’s Brand Equity talks about how Nokia tried to regain their market dominance in the dual-sim category by adopting differentiated marketing strategies to reach out to non-urban audiences. It used bikers under ‘Nokia… Read More ›

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Low Branding is Injurious to Company’s Health

Today, The Economic Times, came up with a very interesting article on how India’s most reputed and top three technology brands have ignored branding and have suddenly woken-up to realize that their deliberate oversight could now backfire.  The insights were sighted from a study done by the publication, titled BrandFinance report on India’s Most Valuable… Read More ›

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Disclaimer: The thoughts expressed by me in this blog are my personal views and do not represent the views of my employer or the organizations I have been associated with. I believe in the principle of sharing information. Feel free to link to any of the posts in this blog.