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Adfactors PR to host ‘Social Intelligence for Business Success’ conference

September 3, 2014

Global experts in social media analytics to deliberate on future global trends In a first for the Indian public relations industry, Adfactors PR will host a seminar on Social Intelligence, featuring experts such as Thomas Stoeckle of WCG, Sam Flemming of Kantar Media CIC, and Arvind Gupta of Bharatiya Janata Party on September 5, 2014,… Read More ›

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New Indian Prime Minister Poised to Overtake the White House in Twitter Followers

Annual Twitter Study Finds Foreign Ministers Use Twitter to Establish Virtual Diplomatic Network Since his election in late May 2014, India’s new Prime Minister Narendra Modi (@NarendraModi) has become the fifth-most followed world leader on Twitter, with 4,967,847 followers. He is expected to surpass the United States White House account,@WhiteHouse (4,976,734) today and is using Twitter as… Read More ›

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TwitterChat #PR4PR on 25th January 2014

After the super success of our first Twitter Chat #PR2014, we are once again back with another important topic that was highlighted in the last chat i.e. Indian PR industry urgently needs to do its own PR to improve, build and enhance its own reputations amongst its key stakeholders, hence the hashtag for our next… Read More ›

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MSLGROUP Infographic: AAP – National rollout, positioning and challenges

The recent elections to the Delhi Legislative Assembly were revolutionary in many ways. A tidal wave of anger against corruption and disillusionment with the political system swept the Aam Aadmi Party (AAP) – a very new entrant to the arena – to within touching distance of a majority. It won 28 of the Assembly’s 70… Read More ›

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Bangalore is all set to go social

After the successful debut of Social Media Week (SMW) in India held in Mumbai in September 2013, Bangalore is all set to host this mega global festival. SMW Bangalore will be held between the 17th and 21st of February simultaneously with seven other cities – Barcelona, Copenhagen, Hamburg, Lagos, Milan New York and Tokyo. SMW is a worldwide festival… Read More ›

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Two thirds of world leaders are engaged in diplomatic relations on Twitter, the latest Burson-Marsteller Twiplomacy study finds

Burson-Marsteller, recently released “Twiplomacy” an annual global study of world leaders on Twitter. The study shows that more than three-quarters (77.7%) of world leaders have a Twitter account and two-thirds (68%) have made mutual connections with their peers. “Twiplomacy” is aimed at identifying to what extent world leaders use Twitter. In early July 2013 Burson-Marsteller… Read More ›

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Max Hegerman appointed as MD of Edelman Digital India

Edelman India today announced the appointment of Max Hegerman as managing director, Edelman Digital – India, in a move to strengthen the firm’s digital offering – a significant pillar in its integrated communications model. The appointment is being announced in conjunction with the firm’s adoption of “Edelman Digital” global branding. Hegerman will report to Gavin… Read More ›

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MICA to offer specialization in New Media

With digital communication increasingly becoming order of the day, Mudra Institute of Communications Ahmedabad ( has started a specialization in Digital Communications Management for its flagship 2-year Post Graduate Diploma in Management – Communications (PGDM-C) from this academic session. According to the institute, the new course in Digital Communication will be the part of the… Read More ›

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Facebook: Year-long breach exposes details of 6 mn, report HT

Facebook Inc has inadvertently exposed 6 million users’ phone numbers and email addresses to unauthorized viewers over the past year, the world’s largest social networking company disclosed late on Friday. Facebook blamed the data leaks, which began in 2012, on a technical glitch in its massive archive of contact information collected from its 1.1 billion users… Read More ›

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Google updates its Penguin Algorithm

This is further to my article early this week titled – PR Pros be aware Content Marketers are coming, there are two good updates in the same direction that I would like to share with you all. Recently Google updated its year-old algorithm Penguin to reward websites that produce quality content regularly and penalize those… Read More ›

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Disclaimer: The thoughts expressed by me in this blog are my personal views and do not represent the views of my employer or the organizations I have been associated with. I believe in the principle of sharing information. Feel free to link to any of the posts in this blog.