Conversations at the Intersection of PR, Traditional & New Media

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Start Up PR – To Do or Not To!

November 28, 2014

The seven crucial questions you need to ask yourself before you hire a PR firm for your start up ? Why do I need to hire a PR firm? You want your business to go to the next level, correct? The only way to do so is to build credibility. And as business owners you… Read More ›

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What does it take to be a Disruptive PR Practitioner?

Is your answer Super Intelligence? But I have seen in my entire career that people who I have come across as very intelligent have not achieved much in their lives. Probably they spend a lot of time convincing people about their intelligence rather than implementing their knowledge in something productive. So don’t you think intelligence… Read More ›

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PR – The must have tool in your marketing toolkit

With the growing competition and development around the world, successfully building a company’s public awareness and establishing its credibility is a task that should involve every key member of management. Reputation management via public relations is the smartest tool that can be used to build rapport with employees, customers, investors, voters, shareholders or the general… Read More ›

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Convergence of PR and SoLoMo (Social, Mobile and Local)

The world of Public Relations is ever evolving and requires professionals to keep a tab on technological innovations that can ease their work or impact the way we communicate to the stakeholders across the strata. As we know, increasing number of people are consuming information on their smart phones thanks to the increased penetration and… Read More ›

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Developing a robust and an executable PR Plan

It is the beginning of another quarter and time for PR professionals to assess the performance of the last quarter and set the goals to plan for the forthcoming one. Before you start working on the communications plan, it is important that you have a discussion with key people from the client’s office to understand… Read More ›

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The Silo Warrior

No man is an island entire of itself; every man is a piece of the continent, a part of the main… – John Donne  Ramesh, recently got promoted from a Sr. Account Executive’s position to lead a team as an Account Manager. The only reason Ramesh got promoted much earlier than his peers was his… Read More ›

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Best Practices for Start-Up PR

Pitching for start-ups who want to launch their cool innovative gadgets or services that no has imagined yet? You want to be the maker of next Infosys or Apple? But guess what there are over thousands of start-ups trying their luck every year, out of them over 20% want all the magic that PR can… Read More ›

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Who are you? What’s your identity?

The answer to this question may seem to be very simple on the face of it but when you actually think deep within and ask yourself this question, you may not be able to come up with an instant answer. We being in the profession of image management or identity management, understanding our own identity… Read More ›

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How can PR professionals engage with the Influencers?

  Increasing number of brands are reaching out to the thought leaders and third-party experts that influence buying behavior in their respective industries. Recent studies indicate that most of the media is expected to act like the B2B buyers. 50%-70% of the buying decision is made before the B2B buyer speaks to a sales representative. The buyers have done… Read More ›

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Take a Leap from just being to ‘Being Positive’

Hope you had an opportunity to read my last week’s post on ‘Celebrating Happiness’, which talks about how you can celebrate happiness even in the gloomiest situations. Our jobs particularly have all the reasons to make the sanest person pessimist but still you will find people around you who are always brimming with fullness, they… Read More ›

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Disclaimer: The thoughts expressed by me in this blog are my personal views and do not represent the views of my employer or the organizations I have been associated with. I believe in the principle of sharing information. Feel free to link to any of the posts in this blog.