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Articles on B2B integrated marketing communications shared by Adfactors B2B, India’s first full service specialized B2B communications consultancy

Determine your marketing and communication strategy

March 13, 2014

In an early age of convergence, everything has changed for business brands and entities. The data transformation of information over the internet is more than any medium of communication. It is the most important medium to create hype for good or bad. The (Web2.0) two way communications has changed the strategy that evolves in between… Read More ›

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Are we still crawling in the race of B2B communications?

By Renita Miranda In the world of consumerism one finds lesser importance given to B2B marketing. It seems easier to capture and woo the end consumer rather than the stakeholders involved in business to business category. B2B communications is a much neglected and underrated player in the marketing segment, while its counterpart, consumer communications has… Read More ›

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Disclaimer: The thoughts expressed by me in this blog are my personal views and do not represent the views of my employer or the organizations I have been associated with. I believe in the principle of sharing information. Feel free to link to any of the posts in this blog.