Conversations at the Intersection of PR, Traditional & New Media

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Insights on the world of PR from PR Leaders of Avian Media, a specialist communication consultancy

Ready, Steady, Start-ups… Go for PR

April 3, 2014

November 2009, a tiny coffee outlet called Hatti Kaapi came up in Gandhi Bazaar in south Bangalore. It was about twice the size of a paan shop. Its USP: Khara bhath (or upma) and a cup of filter coffee for just Rs 12. Year 2014: The brand is now a 27-outlet chain with shops in… Read More ›

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Demystifying CSR

  Corporate social responsibility (CSR) is attracting the attention and interest of the corporate world. With the mandate of CSR spending rising to 2% of profits from April 1, 2014, the space is witnessing multi-stakeholder conversations. The rules, which will bring almost 15,000 new corporates for the first time to this fold, will provide an… Read More ›

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Money talks, who will translate?

Pick up a business newspaper, collect all the banking news; strike out the bank’s name, reshuffle  and then try figuring out which news belongs to which bank. The exercise will not be an easy one. Public Relations for Banks seem all about portraying a pretty picture – financial inclusion, deposit & credit growth and quarterly… Read More ›

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The changing rules of measurement

Have you noticed how discussions between CEOs and communication professionals eventually boil down to the question: What is the return on investment (ROI) in public relations? It’s a difficult question because reputation itself is an intangible asset, one that can be influenced but never controlled. Thus, measuring Return on Investment (ROI) by Advertisement Value Estimates… Read More ›

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Essence of PR in 2014: Listen to remain relevant

Year 2013 was one of big headlines. Sachin Tendulkar hung up his pads; Odisha tamed Cyclone Phailin; the RBI gave us a ‘sexy’ Governor; the country moved towards stronger laws to protect women and we sent our first Mars mission. But, we took a giant step backwards when we continued to criminalise homosexuality; rapes went… Read More ›

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Disclaimer: The thoughts expressed by me in this blog are my personal views and do not represent the views of my employer or the organizations I have been associated with. I believe in the principle of sharing information. Feel free to link to any of the posts in this blog.