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Urban Aspirers – A Tata Housing PR Campaign

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July 20, 2013

Agency:              Rediffusion/Edelman Client:                  Tata Housing Limited Summary: Tata Housing, Indian’s fastest growing real estate company with a social conscience derived a campaign based on an observation made by the group.  Urban Aspirers are characterized by their urbaneness, higher income levels (annual USD 7400-18500), a higher spending power and willingness to spend compared to… Read More ›

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