Conversations at the Intersection of PR, Traditional & New Media

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Start Up PR – To Do or Not To!

November 28, 2014

The seven crucial questions you need to ask yourself before you hire a PR firm for your start up ? Why do I need to hire a PR firm? You want your business to go to the next level, correct? The only way to do so is to build credibility. And as business owners you… Read More ›

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A New Book on PR Launched

A seasoned PR practitioner, lecturer and a blogger – Vikram Kharvi, launched his first book focusing on the world of Public Relations industry and shares an insider’s account about the changing face of public relations. Published by Revelation House, the book aims to provide practical solutions to common problems faced by PR practitioners. The author… Read More ›

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PR in India – Top 100 Case studies of 2014

Dear Friends Glad to inform you that I have started working on my second book – “PR in India – Top 100 case studies of 2014”, which will be a collection of top 100 case studies on some of the best work done by consultancies and corporate across India. The book will be released in… Read More ›

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What does it take to be a Disruptive PR Practitioner?

Is your answer Super Intelligence? But I have seen in my entire career that people who I have come across as very intelligent have not achieved much in their lives. Probably they spend a lot of time convincing people about their intelligence rather than implementing their knowledge in something productive. So don’t you think intelligence… Read More ›

Rate this: partners with IPRCCA 2014 as an official Media Partner is proud to announce that we are one of the official media partners for the forthcoming Indian PR & Corporate Communications Awards (IPRCCA) 2014 and Indian PR & Corporate Communications Conference organized by Exchange4Media Group on 17th of October 2014. It is one of those events where you would find the entire PR and… Read More ›

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PR – The must have tool in your marketing toolkit

With the growing competition and development around the world, successfully building a company’s public awareness and establishing its credibility is a task that should involve every key member of management. Reputation management via public relations is the smartest tool that can be used to build rapport with employees, customers, investors, voters, shareholders or the general… Read More ›

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Meet the Ace Business Communicator, brings to you an exclusive interview with the PR Practitioner, who recently won the ‘ACE Business Communicator Prize for Young Professional at the PR consultancy at the recently concluded PRAXIS 2014. Here she talks about the youngsters like her in the industry and how they can look forward to win such honors on such… Read More ›

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Adfactors PR to host ‘Social Intelligence for Business Success’ conference

Global experts in social media analytics to deliberate on future global trends In a first for the Indian public relations industry, Adfactors PR will host a seminar on Social Intelligence, featuring experts such as Thomas Stoeckle of WCG, Sam Flemming of Kantar Media CIC, and Arvind Gupta of Bharatiya Janata Party on September 5, 2014,… Read More ›

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Masterstroke Interview: Xavier Prabhu, Founder & CEO, PRHUB

This time in our Masterstroke Interviews, we bring to a veteran of the Indian PR business and someone who is very known and accepted as an authority on PR in India. had an opportunity to have a discussion with Xavier Prabhu, Founder & CEO PRHUB IMC Pvt. Ltd., excerpts of the interview given below,… Read More ›

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Masterstroke Interview with Jaideep Shergill, CEO of MSL Group India

There is a decisive shift towards strong, insights-based integrated communications. Digital continues to be on fire, but the demand for services such as public affairs, crisis communications, content, brand-related research and corporate social responsibility is picking up significantly, says Jaideep Shergill, CEO of MSL Group India in an interview with, read on to know… Read More ›

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Disclaimer: The thoughts expressed by me in this blog are my personal views and do not represent the views of my employer or the organizations I have been associated with. I believe in the principle of sharing information. Feel free to link to any of the posts in this blog.