Tag: Levi

Branding on Social Media – A case study

Hi Folks, Came across an interesting piece in the recent Brand Equity, written by Sruthi Radhakrishnan, speaks about how brands are using social networks to go viral and aiming to increase the WOM mileage of their brands. Given below are interesting case studies of two top denim brands. Hope you find it useful Jean Therapy… Read More ›