Conversations at the Intersection of PR, Traditional & New Media

PR ?

Start Up PR – To Do or Not To!

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The seven crucial questions you need to ask yourself before you hire a PR firm for your start up ? Why do I need to hire a PR firm? You want your business to go to the next level, correct? The only way to do so is to build credibility. And as business owners you… Read More ›

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Interviews »

Masterstroke Interview: Xavier Prabhu, Founder & CEO, PRHUB

(1) Xavier Prabhu, Founder & CEO, PRHUB IMC

This time in our Masterstroke Interviews, we bring to a veteran of the Indian PR business and someone who is very known and accepted as an authority on PR in India. Vikypedia.in had an opportunity to have a discussion with Xavier Prabhu, Founder & CEO PRHUB IMC Pvt. Ltd., excerpts of the interview given below,… Read More ›

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PR News »

A New Book on PR Launched

(1) Full cover 2210

A seasoned PR practitioner, lecturer and a blogger – Vikram Kharvi, launched his first book focusing on the world of Public Relations industry and shares an insider’s account about the changing face of public relations. Published by Revelation House, the book aims to provide practical solutions to common problems faced by PR practitioners. The author… Read More ›

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Opinions »

Start Up PR – To Do or Not To!

(0) PR ?

The seven crucial questions you need to ask yourself before you hire a PR firm for your start up ? Why do I need to hire a PR firm? You want your business to go to the next level, correct? The only way to do so is to build credibility. And as business owners you… Read More ›

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PR Casestudies »

Urban Aspirers – A Tata Housing PR Campaign

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Agency:              Rediffusion/Edelman Client:                  Tata Housing Limited Summary: Tata Housing, Indian’s fastest growing real estate company with a social conscience derived a campaign based on an observation made by the group.  Urban Aspirers are characterized by their urbaneness, higher income levels (annual USD 7400-18500), a higher spending power and willingness to spend compared to… Read More ›

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Media News »

The Huffington Post and Times of India Launch “HuffPost India

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The Huffington Post Media Group and The Times of India Group have announced the official launch of an Indian edition of The Huffington Post, a leading global source of breaking news, opinion, entertainment, and community. GroupM also comes on board as a strategic partner for brand synergies and advertising in India for the Huffington Post…. Read More ›

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Social Media »

#PR4PR Twitter Chat – Infographic

(0) Infographic #PR4PR

Hello Friends, Here is an Infogrpahic of our last twitter chat #PR4PR, request you all to share your feedback on the overall experience of the chat

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Events »

PRCCA 2014 announces the shortlists Top 5 Finalists for 15 Sub-Categories

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PRCCA 2014 announces the shortlists Top 5 Finalists for 15 Sub-Categories. Has your campaign made it to the list? Check here Top 5 Finalists under 15 Sub-Categories 101.Issues Management or Crisis Management S. No Campaign Name Campaign Name 1 Botox- Botox India Campaign Teamwork Communication Solutions Pvt. Ltd. 2 Hero MotoCorp- Making a technology statement… Read More ›

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Marketing »

Determine your marketing and communication strategy

(0) Future of B2B Communications

In an early age of convergence, everything has changed for business brands and entities. The data transformation of information over the internet is more than any medium of communication. It is the most important medium to create hype for good or bad. The (Web2.0) two way communications has changed the strategy that evolves in between… Read More ›

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Management »

40 Rules of Success

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Came across a very good book on 40 Rules for Internet Business Success authored by Matthew Paulson, available on Amazon. Rules that are relevant and most of them applicable to all of us. Suggest select few most relevant rules for you, take a print and pin it on your work stations so that you read… Read More ›

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Books Reviews »

Book Review – Predictable Results in Unpredictable Times

(0) Predictable-Results-in-Unpredictable-Times

This book is an eye opener for everyone in the leadership positions, things that are assumed to the right way of leading the teams has been challenged and framework is being given to build strong team which performs consistently and delivers predictable results even in unpredictable times. All the Marketing Heads, PR leaders, Sales Heads… Read More ›

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Disclaimer

Disclaimer: The thoughts expressed by me in this blog are my personal views and do not represent the views of my employer or the organizations I have been associated with. I believe in the principle of sharing information. Feel free to link to any of the posts in this blog.
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